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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Jan 10, 2022

Across three episodes, Jeff Richards and David Beard from the Sage CRM team talk with Jeff, MD, from our partner AW Cape (that's AWCAPE.co.za) who specialize in delivering CRM and accounting solutions across the South African region.

In this episode we talk to Jeff about his early life in South Africa, their recent project within a housing village where CRM manages resident interactions "like peas & carrots" with the financial system, and how AW Cape engaged customer stakeholders beyond the accounts team.