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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

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  2. Thought Leader - David Barkoe on when does a company need a PR firm

Thought Leader - David Barkoe on when does a company need a PR firm

May 2, 2023

David Barkoe - For more than 25 years, David has been developing, managing, and executing successful PR campaigns for some of the world’s leading brands and most promising start-ups. He founded Carve Communications in 2014 and is headquartered in South Florida, with team members located across the country in several major cities. Carve Communications is a PR agency that exists at the intersection of technological innovation and everyday life. Before founding Carve Communications, David led bwin.entertainment’s launch of partypoker.com in New Jersey and ran a comprehensive thought leadership campaign for Mindtree, one of the world’s leading IT services firms.
 
Outline
  • Why do you do what you do?
  • When should a company recognize they need the help of a PR firm?
  • Is PR more integrated with the marketing strategy or is it separate and apart?
  • The difference between paid and earned media.
  • What’s in dispute within the PR community?
  • David’s hero and why he is a hero.