Mar 28, 2024
Scott Tillema discussed the importance of negotiation skills in various fields, particularly business, and how techniques used in crisis negotiations can be applied to business situations. Scott emphasized the need for emotional intelligence, self-regulation, and effective communication in difficult conversations. He...
Mar 5, 2024
Apryl discussed her experiences and strategies in marketing and customer relations. Apryl shared her career journey and her current focus on helping businesses grow. She also talked about the use of marketing personas, with Apryl emphasizing the importance of regularly updating and utilizing these personas to...
Feb 27, 2024
Hitendra Patil discussed the evolving role of accounting firms, emphasizing the shift from output to outcome. He highlighted the challenges of defining and demonstrating this difference to clients. Hitendra also noted changes in the business model of accounting firms, with a decrease in hourly fees and an increase...
Feb 13, 2024
Geof Brown is Illinois CPA Society President and CEO, role he took over in 2023 and has quickly moved to maintain the society’s position as a thought leader in the profession while stepping up as one himself. In fact, Geof was named as one of Accounting Today’s most influential people in the profession! In December...
Feb 1, 2024
Geni Whitehouse is a CPA and the President of the ITA, the Founder of The Impactful Advisor, and a consultant to wineries in the Napa Valley. Whitehouse’s resume includes roles at Top 100 and niche accounting firms, accounting software developers, consulting and advisory practices, and private industry. In her role at...