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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

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  2. Thought Leader - Andrew Schulkind on the importance of aligning marketing and customer experience

Thought Leader - Andrew Schulkind on the importance of aligning marketing and customer experience

Jul 6, 2023

Andrew Schulkind leads Andigo, a website and content marketing agency that focuses on helping B2B clients generate audience engagement through solid information architecture, great user experience, and compelling content. And, a dash of common sense doesn’t hurt, either. The Andigo team is experienced in working in a range of industries and is particularly passionate about working with mission-driven businesses. Andrew engages in a range of community volunteer work and is an avid guitar player, bread baker, and cyclist. He also loves collecting meaningless trivia and once broke INTO prison. 

Summary

  • Introduction
  • Why it's important to align marketing with customer experience?
  • Sincerity and authenticity
  • Jargon in taglines
  • Be aspirational even if you think your audience doesn’t know
  • Who is a hero and why are they a hero?
  • How to contact Andrew