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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

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  2. Thought Leader - Rusty Shelton on his book The Authority Advantage

Thought Leader - Rusty Shelton on his book The Authority Advantage

Nov 2, 2023

Rusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty. 

Summary

  • Introduction to Rusty Shelton.
  • Focus on leading with the logo or entity.
  • Showing the why and how.
  • The shift away from making a profit to social responsibility
  • Living your purpose and creating a profit.