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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

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  2. Thought Leader - Brooke Janousek on connecting brand and performance marketing

Thought Leader - Brooke Janousek on connecting brand and performance marketing

Sep 28, 2023

Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow. Find her article From Razors to Fun: How Billie's Sold-Out Board Game Aligns with Their Bold Mission on LinkedIn.

Summary

  • Why do you do what you do?
  • Lead generation and brand.
  • Brand is about what people say about you because of what you put out in the marketplace.
  • No worries if you can't do this.
  • Who is a hero and why are they a hero?