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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

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TSOE Excerpt - Strategic Positioning

Aug 26, 2020

Inspired by our VeraSage Colleague, and former guest on The Soul of Enterprise, Tim Williams, join Ed and Ron for a wide-ranging discussion on strategic positioning. Your organization NEEDS to be able to answer these questions:

  • Is your company distinguished by a set of unique services and capabilities?

  • Do you focus on what you do best and form strategic alliances for the rest?

  • Do you have a clear set of criteria for identifying prospective customers based on your positioning?

  • Do your people have a clear understanding of your positioning strategy?

  • Does your positioning strategy provide differentiated value in the eyes of the customer?

  • Does it allow you to create and capture more value through superior pricing?