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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

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  2. Thought Leader - Apryl Syed on the use of personas in marketing

Thought Leader - Apryl Syed on the use of personas in marketing

Mar 5, 2024

Apryl discussed her experiences and strategies in marketing and customer relations. Apryl shared her career journey and her current focus on helping businesses grow. She also talked about the use of marketing personas, with Apryl emphasizing the importance of regularly updating and utilizing these personas to better understand and connect with customers.

With a diverse background spanning leadership roles at Sage, Blytheco, and Bloomreach, Apryl Syed has honed her expertise in driving success across technology, marketing, and sales domains. Now in her own consulting practice, her team specializes in landing page conversion optimization, driving revenue generation for businesses. From crafting compelling funnels to boosting sales and ensuring customer success, they help organizations create and execute winning strategies. 

We will be offering a free landing page funnel review. You can select the landing page and book an appointment for a review. www.conversionsg.com/sage