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TSOE Excerpt - Price Sensitivity and Subscriptions

Jun 9, 2021

Ten Factors of Price Sensitivity
Thomas Nagle identifies ten factors affecting price sensitivity in their book, The Strategy and Tactics of Pricing.

  • Perceived Substitutes Effect

  • Unique Value Effect

  • Switching Cost Effect

  • Difficult Comparison Effect

  • Price Quality Effect

  • Expenditure Effect

  • End-benefit Effect

  • Shared-cost Effect

  • Fairness Effect

  • Inventory Effect